In today’s world, advertising has become such a commonly used word, that it has made go to the limits of saying, “There is no market for your sorrows. So never advertise your feelings!” Advertisements are being made for every product in the market, irrespective of there being a market for it or not. This is because the consumption patterns are such, that it influences the buyer to purchase the product, although it may not be of any use to them. Some call it the western effect, in which the people buy products because they are consumed in western countries, but how does an average Indian know that, it is through advertisements!
No wonder today, many advertising giants rope up celebrities to endorse products from-hair oils to underwear and vests. This is because there is also a fan following, and a general tendency to consume products that our favorite cricketer or actor endorses, so at least the advertisers think! Little do the advertisers know their statistics, according to which it is only the rural sector that has the tendency to fall for this trap, and with increase in urbanization and no communication infrastructure available in rural areas all their efforts are but in vain.
The day won’t be far when the “office of profit” bill (which is being currently debated in the parliament) will be scraped to not only allow politicians to endorse products but also promote political campaigns through the medium of advertisements to gain votes. The influence of this is yet to be seen.
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